Corona Extra Beer, voted the Favorite Beer of Facebook, has a new ad. Some call it a comic, tongue-in-cheek ad poking fun at the racist ANTIs. Others say it is a serious new marketing campaign directed at the extreme Restrictionist ANTIs who prefer Mass Deportation and a walled-in USA. Still others say it is a mix of both looking to sell more beer.
The ad (left) says, "Drink us and we'll hire more Mexicans in Mexico."
Corona was selected in a Facebook “Pick Five” survey where users worldwide choose their favorite five things based on different topics. The Favorite Beers survey collected the opinions of 2.5 million people on Facebook, according to PC World. “Having our brand on the top of a list in an unsolicited survey is definitely proof of the great success of Corona Extra and of the unique brand imagery that distinguishes our brand all over the world,” said Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo, the maker of Corona Extra. Grupo Modelo is currently present in 159 countries not only through its flagship Corona Extra but also with its other export brands: Modelo Especial, Corona Light, Pacifico and Negra Modelo.
In terms of world consumer preferences all over the world, Corona came in before Heineken, Guinness, Stella Artois and Budweiser.
Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. Currently, it brews and distributes 12 brands, including Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo. It exports five brands and is present in 159 countries. It is the importer of Anheuser-Busch InBev’s products in Mexico, including Budweiser, Bud Light and O’Doul’s. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.
A big thank you to Citizen Orange and Laura Martinez from Mi Blog Es Tu Blog for their posts about this ad.