
From: KR
To: All Internet Operatives and Interns
Re: Internet Operations -- For Immediate and Aggressive Implementation
CONFIDENTIAL -- EYES ONLY
Hello Gang,
You've all been working hard, and it's paying off. Obama's numbers are plummeting as I type this. Congratulations all around. But we can't afford to be complacent now.
1. Main mission: Infiltrate all liberal web sites, posing as disaffected liberals with liberal-sounding user names, icons and signatures. (Reference Bernie Sanders, Dennis Kucinich, FDR, Smedley Butler, Bill Clinton, etc.)
2. Express. Disappointment. With. Obama. (Whining pays double!) (jk!)
3. Push primary challenge. Push third party. Push Green. Push Socialist. Push write-in voting. Push non-voting to "send a message."
4. Effective memes/talking points:
"Obama is a DINO."
"Obama is no different than a Republican."
"Obama has sold us out."
"It feels good to vote your conscience."
"It feels good to stick to your principles."
"Don't be trapped into voting for the lesser of two evils."
"We need to punish Obama and the Democrats by not voting."
"We'd be better off with a Republican in the White House."
"Obama is a war-mongering, torturing, corporatist shill."
I simply cannot emphasize this point enough: No meme is too extreme or radical. "Obama is worse than Bush!" "Obama is a war criminal!" Remember: the reader thinks he is reading the opinion of a fellow liberal. It's all about peer suggestibility, people. Keep expanding the Overton Window. The more you push a radical notion, the more likely a slightly less radical notion becomes acceptable. Someone else said it this way: "The bigger the lie, the more likely people will believe it."
(see the rest of his email here)
ROVE is disgusting! He is WORSE than the Watergate burglars and the entire American Public should be aware of his evil and vicious tactics!